Now that The Discerning Collection is completely owned by us I thought it would be a good time to redesign our logo to reflect the new optimism and feeling of wellbeing within our lovely, small but perfectly formed company!
Over the years we have owned Tapestry Holidays and part owned The Tapestry Collection and now we wholly own The Discerning Collection. Our logos have always tried to reflect the slightly more upmarket nature of not only our customers but also our product.
Tapestry Holidays was our first and the logo I wanted was one that would reflect reliability and strength:
Tapestry Collection’s logo was slightly more modern and was chosen to show a new company with traditional values:
We then set up the Discerning Collection with our backers Travel Counsellors and their design team came up with this logo:
In November 2014 we purchased The Discerning Collection outright and have tweaked the logo to reflect the lovely product that we have to offer:
Four logos for four distinct stages of our company.
I hope you like the new logo which will be reflected in all our merchandise and overseas material. Our new ticket wallets which all our guests will receive are hopefully better than the run of the mill wallet that you may receive from other operators and our luggage labels will certainly be more than visible on the luggage carousels in resort and back home!